“Is it not cruel to let our city die by degrees, stripped of all her proud monuments, until there will be nothing left of all her history and beauty to inspire our children? . . . this is the time to take a stand, to reverse the tide, so that we won’t all end up in a uniform world of steel and glass boxes.” - Jacqueline Kennedy Onassis
Mr. Fox then buys the lots next door and builds the Riviera Theatre. The Riviera was built as a legit house, on the old subway circuit. A show played its 200 performances downtown on Broadway then moved to a neighborhood theatre before going on the road. Records in the Shubert Archives indicate that from 1918 to 1931, the Shubert’s had a profit-sharing contract with Fox. The Riviera became the Shubert Riviera in 1923. In one of her first Broadway appearances, Bette Davis came through the Riviera in a show that had been on the road. In this case the road was a railroad.